Ju-Ju-Be is an American brand founded in 2005 with the belief that parents deserve more than just traditional pink and blue baby bags. The company is known for its innovative features, such as stain-resistant treatments, antimicrobial linings, memory foam changing pads, and machine-washable fabrics. In 2010, Ju-Ju-Be introduced vegan leather diaper bags, and in 2014, they launched their popular Legacy Collection. Since then, the brand has continued to design high-quality and stylish bags and accessories for families who value an active and modern lifestyle.

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